1. Text

First things first, you want to start by choosing a font and typing your logo using the text tool. It's usually easiest when you can just throw it out on the screen as resizing will come later.

2. Ungroup

Next, you can see that I resized the text a little bit to be more in frame and then I select a group in this case it was the word "Collectiv", right click and select "ungroup".

*Note: All type is automatically grouped so, if you are going to be working with the font or making any sort of adjustments you always want to ungroup before you try to adjust.*

3. Isolate

Once your Selection is ungrouped, you can re-select the group and right click on "Isolate Selected Compound Path".

This is going to make it so that every specific letter can be altered individually of each other. In Photoshop, this would compare to having different layers although you also have layers in illustrator.

4. Ta-Da

As you can see from the photo, the letter C is now selected and has isolation points throughout the letter. In theory, If I were to grab any one of those points and move it, this would alter the way the letter C looks. This is exactly what we want as I will later re-size and adjust the spacing of the letters.

A little bit of color...

Since my logo is in white I couldn't STAND seeing it in black with a white background so I changed it for the rest of this process.

Shapes...

Next, I know I wanted my logo in a circle or at least on a circle background. This is where the challenge came in. As simple as I thought it was to create a circle....I was apparently wrong so this is where most of the time consuming puzzle-solving came in.

Also to note this is when I created a new art board which is really easy to do by selecting the "properties" tab near the "layers" tab and creating a new artboard.

Logo...

Here you see the outline of a circle. Because it's on a colored background, it looks as though it is a colored circle with a stroke around as the border, BUT what you are actually seeing is just a stroke border and the logo on a colored square.

This was not the circle that I had wanted with a colorful because when I ended up doing that my logo disappeared and I could not figure out why for the life of me even though I'm pretty good when it comes to solving Adobe issues.

ANYWHO...I decided to keep this but to also keep going and figure out this damn circle issue.

A little pizazz...

I should also note that this is where I added a stroke around my logo that is the orange border around the words that you see. I do this to add pops of color and make it more 3-D instead of flat. It will also look good when I add the sparkle shape that I create.