Nuts-O'-Nuts Chocolate Candies
Nuts-O'-Nuts
An easy to eat sweet treat? Sign us up! Nuts-O'-Nuts chocolate candies are an easy to eat small peanut covered in chocolate. Wrapped in a single foil wrapper, these candies are easy to take anywhere and easy to eat!
Get Nutty For Us
If M&M's and Ghirardelli had a baby it would be named Nuts-O'-Nuts. Bigger than an M&M and crunchier than a Ghirardelli round chocolate, Nuts-O'-Nuts is the perfect mix of crunchy and smooth. With nothing else like it on the market, Nuts-O'-Nuts is sure to make your nuttiest dreams come true. Follow us on Instagram @NutsO'Nuts_Official!
Marketing Strategy:
The Nuts-O'-Nuts marketing strategy comes from the Lab42 survey done with 500 teens between the ages of 13-17. This survey found that over 50% of teens prefer chocolate candies over sour candies and of those chocolate candies, more than half contained nuts. See below for a full breakdown.
The Proof Is In The Peanut!
Source: http://blog.lab42.com/high-school-sweet-tooth/
Breaking down the demographics:
The data presented in the Highschool Sweet tooth chart broke down various demographics on high-schoolers and different categories of candies they enjoyed which influences Nuts-O-Nuts position in making a chocolate candy.
Favorite Candy
To start, since 52% of favorite candies voted by high schoolers had chocolate in them, Nuts-O-Nuts believes another chocolate candy was the obvious choice for our brand. Sour Patch Kids at 8% and Skittles at 11% were the only fruity/sour candy listed and it didn’t seem like sour candy were the way to go.
Preference in candy
Another demographic which was heavily considered in making Nut-O-Nuts candies was preference of chocolate or sweet candy. Upon looking at the graph it is clear that chocolate is preferred over sweet candy with percentages ranging from 10% of 30%. Chocolate candies are a safer route and already prove to be more popular and successful among consumers.
Do you know your candy?
Lastly, we wanted to create a candy that would be successful. The chart that asks, “Can you identify these candy bars without their packaging?” was a great motivator as well as a great reassurance that Nuts-O-Nuts would stand out among competitors contributing to Nuts-O-Nuts success.
Nuts-O-Nuts Success
Nuts-O-Nuts will be successful not only because of the aforementioned above, but another defining key factor: THE SIZE!
Courtesy of
https://www.livescience.com/13518-candy-chocolate-eaters-weigh.html ,
It is reported that people who like to eat chocolate may also be slimmer and more in shape. Why is that?
Psychologically, eating a smaller portion of a sweet treat will both satisfy the sweet tooth while keeping the scale in check. No more guilty sweets eating!
Thats why we created a small bite-size candy that can be consumed easily and guilt free contributing to the on going success of Nuts-O-Nuts candies everywhere by repeat consumer purchase.
